Tani Santos

Tani SantosAn article published in “History of Filipino Comics and Other Countries in the 80s” featured among others Tani Santos as an comics illustrator. This undergraduate from the Feati University College of Fine Arts started contributing his illustrations to the komiks-magazine in 1972. He did illustrations for short stories, cover designs and spot illustrations.  His works were published by the following publications:

Ace Publications
Atlas Publishing
Graphic Arts Service, Inc.
Rex Publications

Tani was doing good in the field of comics but in 1975, he decided to go into the advertising art which became his specialization.

The article chronicled Tani’s success in the advertising field. He was taken in as junior artist by Philconsultants, Inc. The following year, he climbed a step up the advertising ladder and became a senior artist for Link Advertising.  He transferred to the Reach Advertising in 1977 and went on to become the Associate Art Director until May, 1983. Included in his duties were the supervision of shooting for visual aids and print ads, aside from visualization of thematic designs, logos, and other art requirements.

At the time the article was written, Tani Santos was connected with Colgate-Palmolive as art designer. While he succeeded in advertising,  he continued to contribute his illustrations to the various komiks-magazines.

In 1992, he worked as Senior Art Director for McCann-Erickson Phils. And in 1993, he also worked for McCann Erickson. He left these companies in 1998 and opted to become a freelance art director and storyboard artist.

 

Building A Traffic Producing Website

Traffic, regardless of the nature of your online business is the root of all success. If you can learn how to effectively get traffic to your website, you can accomplish an extraordinary amount of success.

In this phase of the training we are going to be covering many topics, but the core of our focus is going to be building content, getting indexed into search engines, and getting traffic to our websites.

Once we have traffic, guess what we have on our hands? A BUSINESS!

With traffic you can make money in a number of ways (which I will be covering within the next lesson).

This is why we always make the “traffic” component the first goal. People tend to be so eager to promote stuff that they end up creating a site full of promotional content (which won’t rank and won’t convert).

Our focus is going to be on the user experience and making people want to come to our website. If we can do this, traffic is going to be quite easy to capture, Google is going to love your website, and THEN you will be able to earn revenue through your traffic.

Today we are going to be taking the first step towards getting a significant amount of traffic and that requires you to have your own domain and transferring the content from our current SiteRubix.com (if you are using a free website) to your OWN domain.

Task 1: Choose a Domain Name For Your Website

So what is the difference between having a website on a Siterubix.com domain or having domain that you own. There are actually several benefits to having your own domain.

Benefit #1: You own the website. This is your very own asset. It will grow in value and you can be proud of your very own space on the Internet that you OWN.

Benefit #2: You are in full control. There are no limitations to what you can do when you own your website. You own the content and everything associated with it. You can also do whatever you like from a technology side.

Benefit #3: They tend to rank better than subdomains in search engines. If you have a .com or a .org domain you can expect better rankings within the search engines than you would running a free website on a subdoman like siterubix (although these can rank really well too).

Benefit #4: You can create a brand/authority. Your website is your brand. You can become an expert within the industry and like some of the most famous brands you see online, it all starts with the purchase of the domain. You have all the potential in the world to brand yourself and to grow your authority with your own website.

Benefit #5: They grow in value. If you start a domain today and work at this for a year, your website is going to be worth a good deal of money. Like real estate, as you build out your asset it will go up in value. 

There are actually some very significant advantages to owning your own domain.

Your first task today is going to be choose a domain name for your website.

Transferring your SiteRubix Website to Your Own Domain (3 steps)

The task for today is going to take you a few steps.

Step 1: Buy a domain. You are going to be buying your domain name that you have chosen from the SiteDomains platform here at Wealthy Affiliate. Do know that you cannot change a domain name after you have purchased it.

Step 2: Within SiteManager Select “Move” Under Actions. Make sure you select Move under your .siterubix.com site that you will be moving to your own domain.

Move Domain

Step 3: Go through the Move Process. You will be moving your existing .siterubix.com site that you have been working on to your very own domain name (see below).

Move Process

The Move feature within Wealthy Affiliate will automatically take care of the “redirects” pointing your old website to your new website. This will make sure that your new website is not viewed as duplicate content (which would be bad) and will transfer the search engine optimization to your new website.

Alright, we have our own domain, now it is time to really get moving on the traffic aspect. We officially have an entity now that we are going to be able to build out into a very successful and profitable asset. The fun has begun!

**NOTE: After you transfer your website, your Privacy Policy URL’s will need to be updated as they will still point to your old SiteRubix website URL. Simply go to your privacy policy page and update your URL’s to represent your new website.

Also, your Google Analytics will need to be updated now that you have in essence changed your URL, so that will need to be set-up with a new domain profile in Analytics. Just something to consider. 

 

Creating Quality Website Content

Today you are going to be taking your first leap towards creating content. Content is going to be the “meat” of your site. Content will be the difference between getting lots of traffic becoming an authoritative site, and you not seeing much in the way of results.

Plain and simple, content leads to rankings in search engines and rankings are going to lead to your website traffic and revenue!

Google, BING, & Yahoo LOVE Content!

These are the top 3 search engines and make up over 98% of searches online. Want to know how you can leverage these search engines and get mad traffic to your site?

The answer is: Quality content.

The most important aspect of any content, whether it is text or video is that it is created with the reader in mind. Real people are reading this content so you want to deliver something that is relevant and interesting. When writing content you want to keep in mind that you are writing it for people, not just for Search Engines 🙂

Being original, candid, and building your personal brand is the best way to succeed within any niche, so please make sure you do put some effort into creating your own content. There is nothing wrong with getting some concepts or ideas from elsewhere to incorporate in your page as this will save you time. Refrain however, from copying and pasting other people’s work as you will lose ANY chance of ranking if you have duplicate content on your site.

As the person in charge of a website, we need to understand one critical element. We are creating our website for PEOPLE.

People are going to be navigating on our website, they are going to be reading our content, and they are going to be buying from us based on our recommendations. They are going to be engaging in discussions, they are going to be sharing our content on social networks, and they are going to be trusting us and our brand.

Don’t lose sight of this, I see it all the time where people get so lost in the process of what they are doing that they dehumanize their website to the point where no visitor would get any value. It is all about the EXPERIENCE you create.

And this experience all starts with the website framework, which in simple terms, simple means the core pages on your website and your navigation which we are going to be starting the creation of today.

Before you get started, I have created a walk-through video that corresponds with this lesson. Click play to watch it below.

WATCH VIDEO

Create Your “About Me” Page

Your next task is simply to create an About Me page. This page can evolve over time so please do not try to perfect it now. You ideally want this page to accomplish the following:

(1) Connect with your audience by offering a relevant story
(2) Have a personal image of you or at the very least, something relevant
(3) Tell them why you are interested in helping them in your respective niche
(4) Offer them help if they have any questions or comments

You are likely seeing a theme here. Relevance! Although your page is about you, it is really about your audience and how you can connect with them.

It is like walking into a discussion with someone you have never met and having something in common with them. You are much more likely to hit it off. If you can create this connection of similarities, they will like and you trust your opinions and recommendations much more.

Create Your “Privacy Policy” Page

Your last task today is to create your Privacy Policy page on your site. This is a very standard page that you need to have, but it isn’t really going to serve any tangible purpose in terms of revenue you will be generating from your site going forward. It is just a good idea to have one.

Here is what a Privacy Policy page serves (from wikipedia.org).

“Privacy policy is a statement or a legal document (privacy law) that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client’s data.”

So in essence, it tells your visitors how you are going to use their data. Although people will likely never read this, it is a requirement to have on your website for many affiliate programs, many PPC networks, and advertising programs like Google Adsense.

Below I have included an example privacy policy that you can use. Replace your own website URL with the YOURWEBSITE.com text.

Here is the example privacy policy:

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Privacy Policy for YOURWEBSITE.com

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at YOUREMAIL@YOURWEBSITE.com.

At YOURWEBSITE.com, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by YOURWEBSITE.com and how it is used.

Log Files

Like many other Web sites, YOURWEBSITE.com makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons

YOURWEBSITE.com does not use cookies.

DoubleClick DART Cookie

.:: Google, as a third party vendor, uses cookies to serve ads on YOURWEBSITE.com.
.:: Google’s use of the DART cookie enables it to serve ads to users based on their visit to YOURWEBSITE.com and other sites on the Internet.
.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL – http://www.google.com/privacy_ads.html

Some of our advertising partners may use cookies and web beacons on our site.

These third-party ad servers or ad networks use technology to the advertisements and links that appear on YOURWEBSITE.com send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.

YOURWEBSITE.com has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. YOURWEBSITE.com’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

You can opt out of all communication with YOURWEBSITE.com simply by leaving this page.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

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Feel free to copy and paste this EXACT privacy policy above and put it on your website. The only thing you need to do is replace “YOURWEBSITE.com” with your actual website URL (domain name).

You can also do a Google search for “sample privacy policy” or “free privacy policy generator” as there are many that are available for free.

After your create this page, Publish it. Make sure you make it so that it is not visible within Google and does not get indexed and you can manage this within the page settings below the editor (as described in video).

Build An Online Business For FREE

Do you want to build an online business for FREE?

At Wealthy Affiliate, you can start your online business without any cash investment. Read an article on “Understanding How to Make Money Online” at Wealthy Affiliate.

Make Money

Or Watch an 8-minute Video on “How to Make Money Online – The Process Explained.”

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