Choose a Niche


What is a niche?

A niche is a distinct segment of a market, in other words an “audience”.

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, a problem, a need or a want. Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online. Watch the video below…


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The more you enjoy doing something the less it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you “like”. Something you enjoy. Something you can talk about. Something you want to learn about.

But Really, a Niche is a Group of People

In the simplest form, a niche is really a group of people looking for stuff. When you select your niche, you want to avoid being too broad with your niche selection. What people fail to understand is the fact that there are millions of people looking for stuff online within what seems to be the smallest of niches, but they really are not.

Because of this, I have spent some time putting together a blog post outlining how you should approach your niche selection, how to avoid going too broad with your niche, and how to really narrow it down to a group of people that are more specific and targeted.

READ: A Niche is a Group of People Looking for New Stuff

I provide you with some real life examples of how to break down a broad niche into more specific groups.

We want you to select the niche that interests you most and gets you the most excited. You can either choose your own niche at this point or you can choose the “make money” niche (that should be your choice if you have no idea what niche to choose).

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You need to enjoy helping people within your niche.
(5) Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
(6) Any niche can become a “full time” successful business

There is NO SUCH THING as choosing the wrong niche.

Also, note that niches can always change. Just because you are choosing a niche now does not mean you will be in this particular niche forever.

Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your “starting point” niche chosen.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the “make money” niche.


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